The Magic Of Sports Diplomacy

By: Natalie Shobana Ambrose
theSun, Malaysia (pg 14) August 22, 2013

When photos of Dennis Rodman watching a basketball game between the North Korean side and four from the US Harlem Globetrotters appeared in the media, CNN wrote "If any American has the power of persuasion over North Korea's defiant young ruler, it might be eccentric ex-basketball star Dennis Rodman."
An unlikely diplomat, yet here is a basketball player infamous for bright coloured hair, tattoos and piercings not just sitting with supreme leader Kim Jung-un but making holiday plans with him too.
On a global scale though, suddenly and perhaps unwillingly basketball fans who were not too concerned with world politics or knew little about this hermit country were inevitably surrounded by news and stories of North Korea. Suddenly it wasn't just about the game, there were other issues to consider and realities to deal with.
The 1981 Springboks rugby union tour of New Zealand which saw the formation of the riot-group Red Squad to quell confrontations between rugby supporters and anti-apartheid protesters is another example of how sport forces us to gain insights into the rest of the world.
The Kiwi police were issued with long batons, riot shields and helmets for the very first time. Perhaps not a shining example of sports diplomacy, but nonetheless an example of how sports highlights stories that might otherwise be ignored.
Nelson Mandela deciphered this code, recalibrating a country torn by apartheid through rugby unity. In 1995, rugby was very much considered a white man's sport but when Mandela donned the green and gold jersey at the finals and handed over the World Cup trophy to the Springboks captain Francois Pienaar, South Africa's slogan "one team, one nation" paved the way for the nation's healing. Today, rugby among other things, has played a vital role in uniting South Africa.
Inspiring stories such as these are also a testament of the power of sports. Sports has a unique way of gaining access to places that are otherwise challenging.
This week in Afghanistan, an international friendly between Afghanistan and Pakistan is being promoted. The FIFA-sanctioned match is bringing together two countries politically at odds with each other, to play an international friendly.
It's the first home game in 10 years for the Afghanistan side and the last time they played against Pakistan (in Kabul) was in 1977, close to 40 years ago. So you can imagine the excitement. Where the politicians have not been successful, football has highlighted the unheard stories of these countries.
When the Afghan Premier League is in season, the famed Ghazi stadium notoriously known for executions, mutilations and stonings not too long ago is also a place where the other stories are told; stories far from the harsh realities of the brutal past, stories of humanity, joy, perseverance and hope.
This is then transmitted to the rest of the world, and slowly from where we are standing, that side of the world is no longer grey, blurry and messy, but it is about people just like you and me, and we then start to see the country and people through a different lens, one that is more relatable.
These are some of the intangible benefits of sports. A goal, touch down, home run or basket is a language we universally understand. It's amazing how sports creates social cohesion.
At the World Sports Values Summit for Peace in Tokyo recently, many Olympic champions shared their stories about bringing home the gold medal. One athlete mentioned that he had brought home a silver medal and was told, that was nice, now go and bring back the gold. 
These athletes belong to countries that have gold sprees at the Olympics and Malaysia pales in comparison. We are yet to win an Olympic gold medal, and perhaps for many that is considered an embarrassment. However the true value of our medals are not in their colour but how sports has brought us together.
For a country that is obsessed with race and ethnicity, Datuk Lee Chong Wei, our silver Olympic medallist, represents unity. When away from the badminton court, he has to identify himself as ethnically Chinese with every form he fills, but when Chong Wei plays against Chinese national Lin Dan, he is automatically Malaysian first and the whole country is behind him.
For many countries, a silver medal does not mean much but for a country like ours that is multi-cultural yet divided, sports brings unity and instils a spirit of hope which is a soothing balm to the soul.
A similar story can be said of our Olympic bronze medallist Pandelela Rinong Pamg. Not only does she represent her Bidayuh community, she has the support of Malaysians the world over.
Sometimes diplomats don't have to be geared up in suits, ties and with translators nearby, sometimes they also wear gym clothes and boxing gloves.
Natalie would like to pay tribute to our Malaysian coaches, athletes and their families. Thank you for all that you sacrifice.
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